The kneeling got the attention toward the issue, but it created its own controversy. There seems to be three different groups of people in this.
1. Liberals and conservatives and people inbetween who support their kneeling and want to reform the justice system
2. Liberals and conservatives and people inbetween who support their cause but think kneeling is disrespectful
3. "conservatives" who just hate the players for protesting but use the kneeling as an excuse to hate the players.
So if they made something like their little towels or armbands to say "stop police brutality", would that go over better with people? The word is already out there as to why they're protesting, so now should they begin protesting in ways that more people like?