aha 2.0 launches today powered by Firstlight Media

Firstlight Media’s cloud-native approach has built a world-class experience for aha’s audience globally
HYDERABAD, India and TORONTO, Nov. 16, 2021 /PRNewswire/ — The aha streaming service is using Firstlight Media’s industry-first end-to-end cloud-native OTT platform as the technology foundation to strength its next phases of growth in India and beyond, the two companies announced today.

aha has launched a first-to-market “glocal” strategy that harnesses a 100% cloud-based infrastructure to deliver localized sets in discrete markets, all powered by a single, shared backend. Running on Google Cloud, the award-winning Firstlight Media technology allows aha to create local storefronts using local languages and local money, accelerating time to market and considerably reducing costs.

The turbocharged aha 2.0 is a Telugu-language offering that reaches 1.5 million paid subscribers and more than 75 million Telugu speaking users not only in the states of Andhra Pradesh and Telangana, but also throughout India and in more than 190+ countries across the globe. The service features a fast, smooth, smart user experience across multiple devices including mobiles, tablets, browsers, SmartTVs (miTV, AndroidTV, Samsung, LG, ROKU), and connected devices (AppleTV, FireTV, ROKU); multi language capabilities; and enhanced personalization and customized recommendations that are designed to enhance subscribers’ engagement with aha’s unparalleled lineup of exclusive Telugu content.

aha’s lineup of content for the 2.0 service includes digital premieres of highly expected Telugu films in addition as 10 original shows that are being produced specifically for the aha 2.0 platform. Shows include Unstoppable with NBK, a talk show hosted by Tollywood actor Nandamuri Balakrishna in addition as Telugu Idol, modeled on American Idol & Indian Idol, blockbuster movies like Love Story and Most Eligible Bachelor (MEB), and many more premium Telugu movies and originals.

“Our content and technology decisions both have been made with a single purpose: to establish aha 2.0 as the premiere destination in our viewing markets,” said Allu Bobby, Promoter & Chief Advisor for aha. “The Firstlight Media Gen5 platform provides the high-quality, high-performance delivery to our subscribers’ need, in addition as the enhancements that will transform our viewers into dedicated fans.”

“Here’s what’s going to be behind aha’s spectacular growth in the coming months: differentiated content that subscribers’ value and the technology that creates the best possible viewing experiences for subscribers,” said Andre Christensen, CEO and co-founder of Firstlight Media. “We’re pleased to implement the Firstlight Media OTT platform built on our Gen5 architecture so that it dramatically expands aha’s ability to extent and create strong connections with viewers, positioning aha 2.0 for continued success” said Goutham Vinjamuri, COO and co-founder of Firstlight Media.

“As we laid out our roadmap for aha 2.0, we knew we would need a technology foundation that could adapt to rapid changes in the OTT scenery,” said Ajit Thakur, CEO for aha. “Using Firstlight Media’s Gen5 architecture, we’ve brought aha 2.0 to market in an incredibly short time; as we see new opportunities to delight our viewers, Firstlight Media will help us bring those features and capabilities to every device in days and weeks, instead of months and years.”

Firstlight Media’s Gen5 OTT architecture uses a complex, cloud-native technology stack to strength aha platform from end-to-end – delivering step changes in performance, flexibility, agility, and extent, and offering best-in-class user engagement and monetization. The Gen5 architecture from Firstlight Media will permit rapid time-to-market; will reduce cost and effort by more than 40%; and will future proof aha to permit capitalization on new trends and markets. The aha 2.0 platform powered by Firstlight Media’s Gen5 OTT architecture runs on Google Cloud and is integrated with Evergent, the leading provider of customer journey management for media and entertainment.

About ahaLaunched in 2020, aha is an Indian video-on-need streaming service based out of Hyderabad offering premium digital content for Telugu-speaking audiences across the world in more than 190 countries. Owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group, aha in the last 20 months of its journey has successfully additional more than 45 million rare users with 13+ million downloads and 1.5million active subscriptions. Aha offers its 6 million active users original Telugu content across various formats that include movies, web-series, and non-fiction shows. obtainable at ₹399 yearly, aha offers affordable viewing experience to all.

About Firstlight MediaFirstlight Media is expediting OTT’s transformation to ultra-scalable, cloud-based platforms that use artificial intelligence to excursion true engagement and monetization for Tier 1 operators. established by a team with thorough OTT video skill and a strong track record of building successful B2B businesses, Firstlight Media is poised to capture the next wave of growth in premium OTT entertainment sets. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.

CONTACTS: Paul Schneider, PSPR, Inc. for Firstlight Media, [email protected], +1.215.817.4384; RIdhi Shah, Asst. Manager, Marketing for Arha Media, [email protected], +91 81790 93406

Photo – https://mma.prnewswire.com/media/1689997/Firstlight_Media_aha_2_0_launches_today_powered_by_Firstlight_Me.jpg

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